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Görsel unsurlar ise, logo, nitelik paleti, tipografi ve gayr? görsel materyalleri kapsar. Bu unsurlar, markan?n ni?angâh kitlesiyle etkile?im kurmas?na yard?mc? evet ve onlar?n belle?inde kal?c? bir konum edinmesini sa?lamlar. Tüketiciler, belli ipuçlar?nda güvendikleri markalar ile ilgiyi takkadak kurarak tercih e?ilimlerini te?hisd?klar? v